Finally, Apple announces iPhone’s transition to USB-C ports, prompted by recent EU legislation mandating universal USB-C charging by 2024. This decision poses significant challenges for Apple, known for its consistent global iPhone design and reliance on the proprietary Lightning connector for charging and accessory connectivity.
This week, Apple finally admitted it will bring USB-C ports to the iPhone. Apple’s senior vice president of global marketing, Greg Joswick, confirmed to Wall Street Journal reporter Joanna Stern that USB-C ports are coming.
“Governments have to do what they have to do,” Joswiak said at the WSJ Tech Live conference this week. Obviously, we have to comply with that. We don’t have any choice.
Clearly, Apple isn’t all that happy about the ruling. This is a change the company has resisted for years. Apple’s biggest business ethos is to control every part of its product line.
That’s the reason the company switched from Intel chips to its own proprietary silicon and quadrupled its streaming service offerings. The goal is to keep users under the Apple dome at all times.
Another piece of this strategy was having a proprietary charger on the iPhone. This meant that iPhone users would have to get the charging cord directly from Apple, as opposed to taking the money to another manufacturer of USB-C cords.
Of course, Apple isn’t likely to suffer much financial loss from the death of the Lightning cable. It will likely switch to USB-C next year, perhaps even happily marketing the new connector to reduce extra e-waste at the announcement event for its next shiny iPhone.
Still, the forced change shows how tightly the company wants to cling to its loved ones, or at least change its products to fit its schedule rather than anyone else’s.
No word yet on the fate of Lightning ports on the Apple Pencil, Magic Trackpad, and other Apple accessories that currently rely on the connector.
Here’s some more gadget news you might have missed this week because everyone was talking about whether Elon Musk would throw Twitter into a volcano.