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For the past 20 years, Google Adsense has helped over 2 million publishers monetize their content by connecting them with advertisers around the world.
During this time, we have continued to evolve our network and services to meet the needs of our partners. As part of this evolution, Google AdSense will update its revenue share structure early next year, which will split our rate into separate buying and selling fees and per impression payments for all inventory. will be moved. This update will provide a more consistent payment structure for publishers to pay for the value of their inventory on Google products and third-party platforms. There is no action for you as an AdSense publisher, and we don’t expect publishers to change our earnings.Google AdSense
Google AdSense shifts to impression-based payments from next year
Google AdSense is making two major changes that will affect how publishers monetize their ad space:
- Updating the AdSense revenue share structure: Publishers will now receive 80% of revenue after the advertising platform takes a fee, whether it’s on Google’s buy-side or third-party platforms. Earlier, publishers kept 68% of the revenue.
- Moving to per-impression payments for publishers: AdSense will soon transition from primarily paying publishers per click to the display industry standard of paying per impression. This means that publishers will be paid for every time an ad is displayed on their website, regardless of whether a user clicks on it or not.
Both of these changes are designed to provide publishers with greater transparency and control over their earnings. By moving to pay-per-impression, AdSense is making it easier for publishers to compare their earnings with other technology providers that they use. Furthermore, the updated revenue share structure will give publishers more flexibility in how they monetize their ad space.
Google expects the changes to go into effect early next year. Publishers need not take any action to prepare for these changes.
What do these changes mean for publishers?
An update to AdSense’s revenue share structure means that publishers will now keep a larger share of the revenue generated from their ad space. This is good news for publishers, because it will give them more money to invest in their content and grow their business.
Publishers will also benefit from the move to pay-per-impression payments. By paying for every time an ad is shown on their website, publishers can make more money even if users don’t click on the ads. This is especially beneficial for publishers who have high quality traffic but low click through rates.
All in all, these changes are positive for publishers. They will give publishers more transparency and control over their earnings, and they will help publishers earn more from their ad space.
Additional benefits of these changes
- More consistent revenue streams: By paying per impression, publishers can expect more consistent revenue. This is because advertising revenue is less likely to fluctuate based on user behavior.
- More flexibility in monetization strategies: An updated revenue sharing structure gives publishers more flexibility in how they monetize their ad space. For example, publishers can now choose to sell their ad space directly to advertisers or via third-party platforms.
- A Fairer and More Transparent Ecosystem: These changes will help create a more transparent and transparent ecosystem for publishers and advertisers. By providing publishers with more information about their revenue, AdSense is helping to build trust and confidence in the digital advertising industry.