Google is streamlining its AdSense for Search (AFS) reporting system to improve stability and overall network health. Effective March 13, 2024, subdomain data will no longer be displayed in standard reports.
Previously, AFS reported data on both the main domain name (e.g., google.com) and its subdomains (e.g., adsense.google.com). However, this change will simplify reports to show only the main domain name. Traffic from subdomains will now be reported under the main domain (e.g., traffic from “adsense.google.com” will be reported under “google.com”).
Google explains that this simplification will enhance system stability and reporting health. It also aims to make it easier for publishers to understand their website performance.
While the main reports will no longer include subdomain data, publishers who require more granular insights can utilize custom channels. Custom channels allow publishers to create personalized categories to track ad performance based on specific needs. This feature can be used to track performance in different website sections or segments.
This change simplifies reporting for most users while offering options for those seeking more detailed insights through custom channels. The focus remains on providing a stable and efficient platform for publishers to monetize their content.
What’s Changing?
Previously, AFS reported data on both the main domain name and its subdomains. Under the new system, reports will only show the main domain name. Traffic from subdomains will now be reported under the main domain.
Why the Change?
Google explains that this simplification will improve the stability and health of the AdSense network. It also streamlines the reporting process for publishers, making it easier to understand website performance.
Are My Earnings Affected?
No, this change only affects how data is displayed in reports. Ad serving and earnings will remain the same.
What if I Need More Details?
Google recommends using “custom channels” for publishers who require more granular insights. Custom channels allow you to create categories to track ad performance based on specific needs.
Overall Impact
This change simplifies AFS reporting for most users while still offering options for detailed insights through custom channels. The focus remains on providing a stable platform for publishers to monetize their content.
Summary
In summary, Google is removing subdomain reporting from AFS standard reports to improve stability and reporting health. Publishers can still access detailed insights through custom channels for more granular tracking of ad performance.