AdSparc is a Google AdX partner that is authorized to sell ad space on Google AdX, which is a platform that allows publishers to sell their ad inventory to a wide range of advertisers.
AdSparc’s partnership with Google AdX gives its publisher clients access to a global network of advertisers, which can help them to maximize their ad revenue.
Empowering Publishers for a Decade
AdSparc’s core belief is to empower publishers by fostering partnership and encouraging meaningful interaction between publishers, advertisers, and consumers. In the world of online advertising, AdSparc has played a pivotal role in helping publishers anticipate and capitalize on emerging opportunities. This has been achieved through the provision of cutting-edge tech solutions, driving engagement, expanding audiences, and ultimately boosting revenue for publishers.
A Decade of Innovation
AdSparc, with over ten years of experience, is a veteran in the AdTech industry, and its mission has remained constant: to assist online publishers in optimizing revenue through the use of proprietary ad-tech tools. These tools include AdSuite, Video Suite, Header Bidding, and AMP Monetization. The company’s global presence, with headquarters in Sydney, Australia, and offices in the Netherlands, India, and Poland, underscores its commitment to serving publishers across diverse geographies and time zones.
The Vision
The mission of AdSparc is clear: to create endless possibilities for emerging online content creators by enabling global growth. AdSparc believes that the focus should be on “why we do it” rather than “what we do.” While the company’s innovative technology sets it apart, its dedicated teams worldwide bring these innovations to life.
Ad Units: Unlocking New Revenue Streams
AdSuite: Incremental Revenue through New Out of Page Placements
AdSuite, a proprietary technology platform developed by AdSparc, offers a unique opportunity to monetize Out Of Page placements. These ad units are characterized by high viewability rates, often reaching as high as 95%. Consequently, they provide attractive CPM rates and consistently high fill rates, presenting publishers with lucrative revenue-generating possibilities. Implementing AdSuite ad units is a straightforward process, whether via a 1×1, OOP on DFP, or hard-coding directly onto web pages.
- PushAd
- FootAd
- HeadAd
- InterAd
- ComboAd
A noteworthy addition to AdSparc’s suite is PushAd, designed to enhance user retention while optimizing revenue for publishers. This innovative ad format caters to desktop and tablet traffic.
How PushAd Works
- Site Visit: Users engage with the website’s content.
- User Leaves: As users hover over the close, tab, or browser button, a crucial moment arises.
- Monetization: In this crucial moment, a targeted ad gracefully appears at the top of the page, generating incremental revenue without compromising user experience.
What’s Good About AdSuite
- Incremental Revenue: AdSuite ad units enable publishers to monetize previously unused ad positions effectively.
- Excellent User Experience: These ad formats are designed to be non-intrusive, seamlessly blending into the user experience without relying on pop-ups or pop-unders.
- Easy Implementation with One Tag: AdSuite ad units can be integrated with ease using a single tag for multiple ad formats, eliminating the need for complex site redesigns.
- Power of Prebid Demand: AdSuite leverages Prebid demand with 10-15 SSPs, introducing healthy competition and maximizing yield for publishers.
- Standard Formats: AdSuite supports all standard ad formats, ensuring optimal fill rates for sizes such as 970×250, 970×90, 728×90, 300×250, 300×600, 120×600, 160×600, and 468×60.
Supercharge Your AMP with AMP Monetization Solution
Enhance your AMP ad revenue with AdSparc’s server-side header bidding and innovative ad units, including the Flyer Carpet, specifically designed for AMP pages.
AMP Optimized Prebid Server
AdSparc’s server-to-server header bidding implementation through RTC significantly boosts competition and demand for AMP inventory, translating into higher revenues.
Multi Ad-Formats
AdSparc’s innovative ad units are fully compatible with AMP pages, ensuring enhanced viewability and click-through rates (CTR).
Loads of Demand
Leverage AdSparc’s extensive partnerships with multiple AMP demand partners to enhance CPM rates and fill rates for your AMP ad inventory.
Google Cloud Platform
The utilization of the fast and reliable Google Cloud Platform ensures faster ad loading on AMP pages, contributing to increased publisher revenue.
High Viewability and CTR
The combination of server-side header bidding and innovative ad units results in exceptional viewability and CTR for AMP ads.
Auto Ad-Refresh (30 Sec)
Implementing auto ad-refresh (with a minimum of 30 seconds) can potentially boost AMP revenue by around 20%.
AdSparc Advantages for AMP Ads Monetization
End-to-End Implementation
AdSparc handles the complete end-to-end implementation of AMP ads monetization solutions for websites, allowing publishers to enjoy higher revenue without the complexities of implementation.
Unified Reporting & Troubleshooting
AdSparc offers a transparent and robust reporting tool for AMP ads monetization, simplifying tracking and troubleshooting for publishers.
Technical Expertise & Proven Record
AdSparc boasts an in-house team of AMP experts with extensive technical knowledge and industry experience. They are dedicated to ensuring continuous growth in AMP revenue for publishers.
Why AMP for Publishers?
Improved User Experience
Accelerated Mobile Pages (AMP), a Google-supported initiative, offers lightweight web pages that load significantly faster than HTML5. This enhancement of webpage speed directly impacts user experience, resulting in increased viewability of ads.
Dedicated Slot for AMP Pages in Google SERP
AMP pages enjoy dedicated slots in Google’s Search Engine Results Pages (SERP), increasing their visibility and click-through rates.
More Than 50M Websites on AMP
With over 50 million websites adopting AMP and experiencing 70% year-over-year growth in adoption, publishers stand to gain by embracing this technology before their competitors.
Positive Impact on SEO Results
AMP pages improve page speed and user experience, factors highly regarded by Google in ranking web pages in SERPs. Publishers utilizing AMP technology find their pages achieving higher search engine rankings.
Higher Ad Viewability
AMP pages’ faster load times and improved user experience lead to higher ad viewability (often exceeding 70%). This heightened viewability encourages advertiser competition for AMP ad inventory, driving improved ad revenue for publishers.
Massive Increase in CPMs and CTRs
Enhanced ad viewability on AMP pages results in higher click-through rates (CTR), intensifying the competition among advertisers. As a consequence, publishers experience higher CPMs for AMP ad inventory.
AdSparc Header Bidding: Next-Generation Monetization
AdSparc introduces a unified platform that enables all demand sources to bid simultaneously for publishers’ inventory. This approach boosts competition, leading to higher eCPMs, increased fill rates, and overall improved earnings from advertising placements.
Wrapper Solutions
AdSparc’s wrapper, represented by a single line of code placed on a website, efficiently controls the auction. In real-time, it evaluates all bids, ensuring that the highest-yielding bid wins the auction.
Adapter Solutions
For publishers who already employ a wrapper and seek to further increase eCPMs and fill rates, AdSparc offers a simple adapter integration. This allows publishers to seamlessly incorporate AdSparc’s unique demand and extensive programmatic demand into their
existing wrapper.
Parallel Bidding Tags
Parallel bidding tags serve as an excellent back-fill solution. AdSparc executes a simultaneous real-time auction for publishers’ inventory on their platform and then conveys the winning bid to the ad server via a JavaScript tag.
Platform Features
- Increase Revenue by 20-40%: Optimized bid competition typically results in substantial ROI growth.
- Real-Time Enterprise Analytics: AdSparc’s comprehensive reporting suite offers real-time insights.
- Easy Deployment: Implementation is as simple as adding a single line of code to your website.
Greater ARPDAU & Smarter Monetization with App Suite
A Unique, Automated, Hassle-Free Solution
App Suite by AdSparc offers a unique automated integration with mediation platforms like MAX (MoPub), ironSource, and more. This approach ensures that publishers don’t limit themselves to one or two demand sources but instead maximize their revenue potential.
How Can AdSparc Help App Developers?
- Google AdX: Witness a 30% – 45% uplift in your existing revenue.
- Google Open Bidding: Amplified competition results in higher and better revenue.
- Open RTB Demand: Easily connect to our demand through RTB endpoints.
- Video Suite: Instantly generates video revenue for app developers.
How Does App Suite Work?
Demand Fueling Publisher Revenue
- Integrate Video Suite via SDK: Simple integration within your app with the native iOS and Android SDK.
- Monetization: Additional monetization channel to complement placements on desktop and mobile web for instream and outstream.
- Plug and Play: Easily adjust behavior and aesthetics within the dashboard once the player has been implemented.
Video Player, Content, Monetization: Increase Video Revenue
How It Works
The AdSparc Video Suite combines a video player, exclusive content, CMS, ad server, and monetization ad stack to boost or add instant new video pre-roll revenue.
- Site Visit: User visits article page. Player is placed in a fixed placement.
- Match Content: The proprietary player matches the AdSparc video content library semantically with the page content to optimize user engagement. All content is premium quality content exclusive to AdSparc.
- Monetization: After a few seconds, a midroll ad is displayed to the user after which the content resumes. Targeted MidRoll ad is being played.
Why Publishers Love It
- Premium Video Content: Monetize over 25,000 proprietary videos. Content is king!
- Video Asset Management: Easily organize your content into playlists and feeds through our proprietary CMS. One-click distribution to YouTube or Facebook.
- High eCPM & Fill Rate: Direct agency demand, PMP deals, and over 10 SSP platforms compete for AdSparc player ad slots.
- User-Friendly Player: Exceptional usability of the player backend and fully customizable player. Easy on-site implementation.
- Exclusive and Unique Inventory for Advertisers: AdSparc Video Suite is live on hundreds of high-quality websites worldwide and offers new in-stream opportunities for advertisers.
Incorporate AdSparc’s innovative solutions into your digital publishing strategy to unlock new revenue streams, enhance user experience, and maximize your earnings. Don’t miss the opportunity to optimize your online revenue with AdSparc’s cutting-edge technology and dedicated team of experts.
