Are you looking for a reliable Google Adx partner to help you increase your ad revenue in 2023? It cannot be easy to navigate the wide range of networks and the solutions they offer. In this post, we will cover:
- About Google Ad Exchange Networks
- What to look for in a Google AdX partner
- How to find the right Google Adx Publisher Partner
- List of best Google AdX Partners
Table of Contents
What is Google Adx?
Google Ad Exchange platform is an advertising platform that facilitates the buying and selling of media ad space from multiple ad networks. In Adx, Ad space prices are determined by real-time bidding. The approach is based on technology rather than the historical approach to price negotiation in advertising.
Google Ad Manager includes Google’s Ad Server/SSP (DFP) and Premium Ad Exchange Platform (AdX).
What Is A Google AdX Partner?
A Google AdX Partner or Google AdX Reseller is a third-party company that helps websites or apps gain access to the Google Ad Exchange, an ad marketplace with premium high CPM deals. This allows website owners to increase ad revenue and improve ad quality. Google Ad Exchange partners use the Google MCM program to link sites to Google Ad Exchange.
What is a Google Certified Publishing Partner?
Google Certified Publishing Partner (GCPP) is a status awarded by Google to ad technology companies that have demonstrated proficiency in publishing Google’s advertising tools, such as Google AdSense and Google Ad Manager. As a GCPP Partner is thoroughly reviewed and approved by Google, and they endorse the quality and effectiveness of our services.
But let’s break down what this certification means in more detail:
- Higher Revenue Potential: Certified partners often have access to premium advertisers and better-paying ad campaigns, leading to potentially higher ad revenue.
- Quality Advertisers: Google ensures that certified partners adhere to quality guidelines, which helps attract reputable advertisers and maintain a better user experience.
- Ad Inventory Management: Certified partners have access to tools that help them manage and optimize their ad inventory efficiently.
- Trust and Credibility: Google’s certification enhances a publisher’s credibility and can attract more advertisers and partnerships.
Overall, being a Google AdX Certified Publisher Partner provides publishers with numerous advantages, ultimately helping them to maximize their ad revenue and improve the overall quality of their ad inventory.
What to look for in a Google AdX partner
Now that we know the importance of a Google Adx Partner, the top 10 checklist items publishers should look for to shortlist one. Although requirements may vary between Google AdX publishers, these standards are common and useful to all.
1. Google MCM partnership
The Google MCM (Managed Customer Manager) partnership allows you to access Google AdX and actively manage ad inventory using Managed Inventory (MI) accounts. The Google MCM program allows an easy transition from Scaled Partner Management (SPM).
2. Experience and expertise
You should consider the experience of Google AdX as a channel partner and verification partner if it has a track record of providing successful profit research with applications and events. In addition, the partner must have a detailed knowledge of the industry trends to provide valuable advice to its customers.
3. Reputable and trustworthy
Look for partners with a solid reputation and positive reviews from other publishers. Check for any past issues related to fraud or unethical practices to ensure that the partner operates with integrity.
4. Ad quality and user experience
Choose a partner that emphasizes ad quality and user experience. They should follow industry best practices to ensure that ads displayed on your website are relevant, non-intrusive, and do not negatively impact user engagement.
5. Customer reviews & feedback
The chosen publishing partner must have positive reviews and ratings from customers. It is also possible to rely on references and referrals from other publishers while choosing partners.
6. Access to valuable demand
Ads displayed on the publisher’s site in Google AdX determine the user experience and advertising revenue. Therefore, Google AdX partners must have relationships with known demand-side platforms (DSPs), advertisers, and demand partners to provide access to high-quality ads.
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7. Google AdX Access Criteria
Meet the access criteria that Google’s publishing partner requires to enable publishers to obtain a Google AdX account. The criteria must be appropriate for the application or the publisher’s opportunity to be eligible for a GAM AdX account.
8. Revenue Share
If the Google AdX partner takes the majority of the revenue that publishers receive, it means there are opportunities for better resale companies. It is important to choose Google AdX partners with a moderate revenue share that does not affect the publisher’s profits.
9. Terms of payment and transfer
When Google AdX publishers get the revenue they generate in their bank accounts, it’s important to look at it. Most of the Google AdX partners have a clear settlement policy within 30 days, 60 days, or 90 days, which means that the invoice will be settled, and the revenue will be paid to the publisher after 30 days, 60 days, or 90 days, respectively. Some Google partners also offer a threshold limit – minimum revenue required to issue a payment.
10. Customer Support
Unlike direct access to a Google AdX account, service providers provide customer support and dedicated account managers to help with day-to-day advertising operations. Therefore, Google’s advertising specialists can monitor the AdX account, identify errors, problems, and potential risks, and take the necessary steps to avoid or eliminate them.
List of 10 Best Google Adx Partners
Google Ad Exchange (AdX) has emerged as a powerful platform for connecting publishers with premium advertisers and demand sources as publishers seek to monetize their digital assets effectively. However, navigating the AdX landscape can be challenging, so many publishers prefer to work with specialized AdX publisher partners to maximize their ad revenue.
Below, we’ll look at 10 of the best Google AdX publisher partners with a track record of delivering outstanding results for publishers.
Ezoic is the best Google AdX publisher partner specializing in AI-powered ad optimization solutions. Ezoic’s platform uses machine learning to analyze user behavior and automatically adjust ad placements, sizes, and content to maximize revenue and user experience. Its proprietary technology helps publishers conduct multivariate testing to find the most effective ad layouts, leading to higher ad revenue without compromising user satisfaction. They accept websites of any size, big or small.
Ezoic Payments – Net 30 payment terms. Minimum payout of $20 via PayPal, Payoneer, or direct deposit.
Ezoic also offers other services such as leap speed optimization, free CDN, web and video hosting, DNS management, and a tool called Flickify, which converts articles into videos. Additionally, they provide various SEO tools like NicheIQ, On-Page SEO, Site Health, and Page Booster. However, some publishers find these features unnecessary and bloated for an ad platform.
Note: The major concern with Ezoic lies in its impact on user experience. Some publishers have reported that Ezoic’s integration results in an overwhelming number of website ads. This excessive ad presence can lead to a poor user experience, which may result in decreased user engagement and retention. Furthermore, the way Ezoic operates at the DNS level can cause disruptions and complications during the onboarding and integration processes, making it a cumbersome experience for some publishers.
MediaVine is a leading advertising management company and one of the top certified Google Publishing Partners for website monetization. Mediavine has strict entry requirements for its platform, but they offer a much better CPM rate in the programmatic advertising industry.
MediaVine expects publishers to have at least 50,000 sessions (past 30 days). Also, you must have a clean record with Google (no penalties). Mediafin thoroughly reviews your content and its category.
MediaVine generally works with websites and publishers in lifestyle and innovation. You will need innovative, engaging, and long-lasting content and a well-designed website that gets high traffic from the US and UK. I’ve heard that they pay over $30 per 1000 views, which is acceptable in the industry.
Mediavine Payments – NET 65 means that your money will be paid out after 65 days, which is quite a long time. You need $25 to withdraw from PayPal, Wise, or PayPal. The bank transfer limit is up to $200.
Adpushup is the third-best Google AdX-certified partner, and many large websites use AdShop to improve their ad revenue. Adpushup works with over 50+ ad exchange platforms to increase your revenue, including Google Ads and Media.net.
I placed Adpushup in third place because it enables you to recover block revenue when using an ad blocker. Adpushup will display standard acceptable ads on the ad block page. In real-time, you will compete for multiple requests and give high value to each impression.
Each publisher has an account manager available 24/7 to resolve publisher queries. The only drawback to Adpushup is that it only accepts sites with more than $1000 Monthly Ad Revenue.
- Publisher’s Share Of Revenue: 80%
- Payment Terms: Net-45
- Minimum Payout Threshold: $50
- Payment Methods Available: Direct deposit, Wire transfer, PayPal
Raptive (formerly Adthrive) is a Google-certified publishing partner specializing in programmatic monetization. To join, your website needs at least 100K monthly page views, with most traffic from the U.S., Canada, and Europe, focusing on high-quality lifestyle content.
Payments are on a net 45 basis, with publishers receiving 75% of all revenues. Payment methods include $100 for wire transfers and $25 for Payoneer, PayPal, or Wise. Raptive requires at least three ad units on your website and offers customized ads and a video player. They collaborate with premium exchanges like OpenX, Media.net, Criteo, Sovrn, Magnite, SpotX, and Xandr, and their ads are reliable and relevant, using lazy loading and CDNs to maintain page speed.
Raptive is known for offering high CPM rates as one of the best Google MCM partners, with rates as high as $30-50 if the prior traffic comes from countries like the US, UK, Australia, etc.
MonetizeMore is an alternative to consider if you fail to get approval from AdPushup. They accept low-traffic websites, provide a dedicated account manager, and work with established publishers. Offering fixed-value plans or revenue sharing, MonetizeMore optimizes ads and boosts revenue.
MonetizeMore provides various tools like computerized header bidding, 50+ ad networks and exchanges, invalid traffic prevention, and video header bidding. While they have an agreement and notice period, MonetizeMore surpasses Google Adx or Adsense with extra features like Pubguru and Traffic-Cop, making it a valuable option for certain aspects when seeking an official Adx partner.
MonetizeMore Payments – As a Google Adx partner, MonetizeMore collaborates with established publishers who have earned $1000 with other ad networks. It offers PayPal and wire transfers, with a minimum threshold of $100 and a 30-day payment period.
OptAd360, a Google-certified publishing partner, is popular among many publishers for its transparency on reports and eCPM. Like AdSense, it delivers fast-loading ads and accepts both high-traffic and low-traffic websites. They offer multiple payment methods and have various header bidding partners, maximizing revenue potential.
With a minimum requirement of 50K monthly page views, OptAd360 is a reliable Google MCM partner worth trying if you meet the conditions. They provide proper ad space with a flexible layout, utilize AI ad management technologies, and have a 30-day payment process with a $100 minimum payout limit.
SheMedia is a Google-certified publishing partner specializing in monetizing women’s websites. They offer premium ad exchanges and various formats, including banners, native, and video ads.
The payment schedule follows a 60-day cycle, with a minimum threshold of $20 and PayPal as the payment method. However, the extended six-month agreement and exclusivity requirement can be drawbacks.
To become a SheMedia partner, your website should have at least 20K monthly page views, be compatible with Google Ad standards, be at least 90 days old, and cater to most traffic from the U.S., Canada, and the U.K.
While SheMedia is an excellent ad platform for women, it requires significant traffic from the U.S., and there are better alternatives like Mediavine and Adthrive for websites with over 50K US or UK visits monthly.
Publift is a reputable Google-certified publishing partner with premium ad management services. They work exclusively with premium publishers and employ ad refresh, header bidding, and mediation strategies. They offer excellent customer service without lock-in agreements. Publift features header bidding partners such as Rubicon, GumGum, Pubmatic, and more.
They accept publishers based on monthly revenue (at least $2,000 in the previous month) or 500K or more monthly page views. Their highly specialized team creates personalized ad strategies for each publisher. They regularly analyze and optimize ad performance.
The success stories of publishers like Listen Notes showcase Publift’s ability to uplift programmatic revenue without affecting page performance. Publift provides access to the Fuse programmatic platform as a Google Certified Publishing Partner.
9. Newor Media
Newor Media is an AI programmatic ad platform, suitable as an attractive replacement for existing ad networks like Adsense and Ezoic. It is a Google-approved reseller, partnering with PRO platforms and offering access to a broad ad market with header bidding. Payments can be made through Paypal, Payoneer, and Wire on a NET30 basis.
To join Newor Media, websites need a minimum of 60,000 monthly page visits from the U.S., maintain at least two ads on the website, and be English-based. While it is a reliable ad management platform with a straightforward approach and good UX, Newor Media may not be the best option for websites with over 60k U.S. monthly visits, as better Google MCM partners are available.
OKO is a UK-based ad management platform approved by Google as an AdSense and Google-certified publishing partner. It offers access to premium ad exchanges, networks, and SSPs, providing ad block recovery, 360 video, and rich media. OKO uses header bidding for better CPM rates and offers advanced features like lazy load and smart ad refresh.
To join OKO, publishers must meet requirements of 1 million page views or $1,000+ in revenue last month, primarily targeting UK premium publishers. While they provide dedicated support and can help improve ad revenue, their high-traffic criteria limit access for smaller publishers.
Google Adsense vs Google Adx
Google AdSense and Google AdX are both ad platforms offered by Google, but they serve different purposes and cater to different types of publishers and advertisers. Here’s a comparison of Google AdSense and Google AdX:
|Feature||Google AdSense||Google AdX|
|Purpose||Monetization for individual publishers and website owners||Ad exchange for premium publishers and large-scale ad inventory|
|Eligibility||Easy to join, open to a wide range of publishers and websites||More exclusive, requires meeting specific criteria|
|Ad Inventory||Offers display ads, text ads, native ads, and basic formats||Provides access to premium ad inventory, including video, rich media, and interactive ads|
|Ad Revenue||Earn revenue from clicks and impressions on displayed ads||Fetches higher CPMs and allows real-time bidding for increased ad revenue|
|Ad Quality and Control||Limited control over displayed ads, automatically targeted based on website content and user behavior||More control allows publishers to set minimum bid floors, block specific advertisers, and manage ad inventory more granularly|
|Publisher Size||Suitable for small to medium-sized publishers and websites||Geared towards premium publishers with higher traffic and premium content|
Best AdSense Alternatives
Here are 5 of the best AdSense alternatives in 2023:
- Ezoic is a premium ad network that uses machine learning to optimize ad placements and improve revenue.
- Media.net is a direct competitor to AdSense, offering various ad formats and targeting options.
- PropellerAds is a popular ad network that offers a variety of ad formats, including banners, native ads, and video ads.
- Amazon Native Shopping Ads are a type of native ad that appears on Amazon.com.
- Adsterra is an ad network that specializes in high-paying ads.
These are just a few of the many AdSense alternatives available. When choosing an alternative, it is important to consider your website’s traffic, content, and goals.
In conclusion, choosing the best Google AdX partner depends on your website’s unique needs. Each platform offers distinct features and benefits, catering to different publishers. Mediavine excels in maximizing revenue with advanced technology, while Raptive (AdThrive) remains a strong choice for high-quality publishers.
Newor Media, SHE Media, OptAd360, and Ezoic also provide valuable ad monetization solutions. AdPushup, Publift, MonetizeMore, and OKO each offer their unique strengths. Assess your website’s requirements to find the ideal AdX partner for optimizing your ad revenue and overall success as a publisher.