To maintain AdSense revenue from EU and UK traffic, ensure GDPR compliance via Google’s approved consent management platform, requesting consent for personal data usage.
Notification in Google AdSense / Ad Manager
You are currently not requesting compliance with the General Data Protection Regulation (GDPR) using Google’s approved consent management platform. This means that your website(s) will stop displaying AdSense ads and receiving AdSense revenue for traffic coming from the European Union and the United Kingdom, in accordance with Google’s user consent policy in the European Union.
You must use Google’s approved consent management platform to create a GDPR message and request consent from all users in the European Union and the United Kingdom for the collection, sharing, and use of personal data for ads on your website.
Three options you can Chose:
Use Google’s certified CMP
I want to create a GDPR message using Google’s certified consent management platform.
If I do not publish a message by January 16, 2024, please publish my GDPR message using Google’s consent management platform. I understand that I can change my consent management platform and message at any time.
Use Google AdSense CMP
I want to create a GDPR message using Google’s CMP in AdSense.
If I do not publish a message by January 16, 2024, please publish my GDPR message using Google’s CMP. I understand that I can change my message and switch to another consent management platform at any time.
Don’t Use any CMP
I do not want to create a GDPR message.
I understand that AdSense ads will stop appearing in the European Union and the United Kingdom on my website starting from January 16, 2024.
Why to Use GDPR Message?
The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). It aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.
One of the requirements of the GDPR is that websites and apps that collect personal data from users in the EU must obtain their consent before using that data for certain purposes, such as advertising. This is where the GDPR message in Google AdSense comes in.
The GDPR message in Google AdSense is a way for publishers to comply with the GDPR by asking users for their consent to use their data for advertising purposes. The message lists the ad technology providers that the publisher uses, and asks users to consent to the use of their data to show personalized ads and for other purposes.
There are two main reasons why you should use a GDPR message in Google AdSense:
- To comply with the GDPR. As mentioned above, the GDPR requires websites and apps to obtain consent from users in the EU before using their data for certain purposes, such as advertising. By using a GDPR message in Google AdSense, you can ensure that you are complying with the GDPR and avoiding any fines or penalties.
- To improve user experience. By giving users a choice about how their data is used, you can improve their trust in your website or app and make them more likely to return.
If you are a publisher who uses Google AdSense, I recommend that you use a GDPR message. It is a simple way to comply with the GDPR and improve user experience.
Here are some additional things to keep in mind when using a GDPR message in Google AdSense:
- The message must be clear and concise, and it must be easy for users to understand.
- The message must be prominently displayed on your website or app.
- You must give users the option to consent to the use of their data for advertising, and you must also give them the option to refuse consent.
- You must keep a record of the consent that users have given.